Transformation of Political Elites under the Influence of Algorithmic Moderation of Public Discourse
DOI:
https://doi.org/10.5281/zenodo.20115923Keywords:
digital platforms, artificial intelligence, public communication, political leadership, information environment, algorithmic governance, media space.Abstract
The article examines the increasing role of digital technologies as a crucial factor in the transformation of contemporary political processes. The emphasis is placed on the significance of algorithmically controlled environments in structuring public interaction and information access. Political elites are analyzed within the context of the evolution of communication systems based on digital platforms.
The study aims to identify patterns of change among political elites amid the proliferation of algorithmic mechanisms for regulating digital communications. Particular attention is paid to analyzing the impact of automated systems for information selection, ranking, and restriction on the processes of political leadership formation and interest representation in the public sphere.
The methodological framework of the research is based on an interdisciplinary approach that integrates the tools of political analysis, the comparative method, content analysis, and institutional analytics. It incorporates a synthesis of modern theoretical concepts of digital governance and empirical observations regarding the transformation of communicative practices in a networked environment.
The research findings indicate that algorithmic mediation is gradually altering the mechanisms of access to publicity, enhancing the role of new actors capable of adapting to the logic of digital platforms. The study reveals a trend toward the increasing dependence of political entities on technical infrastructure and its operational rules, leading to a shift in the criteria for the legitimacy and effectiveness of political activity. It is demonstrated that the opacity of algorithmic procedures can create influence asymmetries and limit opportunities for equal representation.
The conclusions summarize that contemporary transformational processes necessitate a revision of classical conceptions of political elites and their interaction with society. It is proposed to view digital platforms as an autonomous factor of political dynamics that shapes new models of power relations and influences the structure of the public sphere.
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Copyright (c) 2026 Олександр Миколайович Назарчук, Ольга Володимирівна Оверчук, Олена Борисівна Березовська-Чміль

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